Privacy Policy

Here’s the English translation of your provided privacy policy sections 1–5, keeping the legal meaning and structure intact:


1) Introduction and Contact Details of the Controller

1.1
We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data is any information that can be used to personally identify you.

1.2
The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Andre Wienholz, von Herslo Weg 17, 22457 Hamburg, Germany, Tel.: +49 1520 6293126, Email: support@kabelguy.de.
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.


2) Data Collection When Visiting Our Website

2.1
When using our website for informational purposes only — that is, if you do not register or otherwise transmit information to us — we only collect the data that your browser transmits to the server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website visited

  • Date and time of access

  • Amount of data sent in bytes

  • Source/referring URL from which you accessed the page

  • Browser used

  • Operating system used

  • IP address used (possibly in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used in any other way. However, we reserve the right to check the server log files retrospectively if there are specific indications of unlawful use.

2.2
For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries sent to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the padlock symbol in your browser’s address bar.


3) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies — small text files that are stored on your device. Some cookies are automatically deleted after closing the browser (“session cookies”), while others remain on your device to store page settings (“persistent cookies”). The storage duration can be found in your browser’s cookie settings.

Where personal data is processed via cookies set by us, processing is carried out either:

  • in accordance with Art. 6(1)(b) GDPR to perform a contract,

  • in accordance with Art. 6(1)(a) GDPR where consent has been given, or

  • in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective website experience.

You can configure your browser to inform you when cookies are set and to decide individually whether to accept them, or to exclude acceptance for certain cases or in general.
Please note that disabling cookies may limit the functionality of our website.


4) Contacting Us

When contacting us (e.g., via contact form or email), personal data is collected solely for the purpose of processing and responding to your request and only to the extent necessary.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, Art. 6(1)(b) GDPR serves as an additional legal basis. Your data will be deleted once it can be inferred from the circumstances that the matter in question has been conclusively resolved, provided there are no statutory retention obligations.


5) Comment Function

When using the comment function on this website, in addition to your comment, details of the time the comment was created and the commentator name you selected are stored and published on this website. Furthermore, your IP address is logged and stored. This storage of the IP address is for security reasons and in the event that the person concerned violates the rights of third parties or posts unlawful content through a submitted comment. Your email address is required to contact you if a third party objects to your published content as being unlawful.

The legal bases for storing your data are Art. 6(1)(b) and Art. 6(1)(f) GDPR. We reserve the right to delete comments if they are objected to by third parties as unlawful.

6) Data Processing When Opening a Customer Account

Pursuant to Art. 6(1)(b) GDPR, personal data will continue to be collected and processed to the extent necessary when you provide such data to us upon opening a customer account. The data required for account creation can be found in the input mask of the relevant form on our website.

You may delete your customer account at any time by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via the account have been fully processed, no statutory retention periods prevent deletion, and we have no legitimate interest in continued storage.


7) Use of Customer Data for Direct Advertising

7.1 Subscribing to Our Email Newsletter

When you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for receiving the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure to ensure that you only receive newsletters after you have expressly confirmed your consent to receiving newsletters by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. We store the IP address entered by your internet service provider (ISP) as well as the date and time of registration in order to trace possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used exclusively for the purpose of sending the newsletter.

You may unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the controller mentioned above. After unsubscribing, your email address will be promptly removed from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes permitted by law and of which we inform you in this privacy policy.


7.2 Product Availability Notification via Email

For temporarily unavailable items, you can sign up to receive email notifications of product availability. We will then send you a one-time email notifying you of the availability of the specific item you have selected. The only mandatory information for sending this notification is your email address. The provision of further data is voluntary and may be used to address you personally. We use the double opt-in procedure to ensure that you only receive a notification after you have expressly confirmed your consent by clicking a verification link sent to your email address.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. We store the IP address entered by your ISP as well as the date and time of registration to trace possible misuse of your email address at a later date. The data collected for the availability notification service is used exclusively for this purpose.

You may unsubscribe from the availability notifications at any time by sending a message to the controller mentioned above. After unsubscribing, your email address will be promptly removed from our distribution list for this service, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes permitted by law and of which we inform you in this privacy policy.


7.3 Cart Reminder Emails

If you abandon your purchase before completing the order, you have the option of receiving a one-time email reminder about the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and may be used to address you personally. We use the double opt-in procedure to ensure that you only receive such a reminder after you have expressly confirmed your consent by clicking a verification link sent to your email address.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR for the purpose of sending a cart reminder. We store the IP address entered by your ISP as well as the date and time of registration to trace possible misuse of your email address at a later date. The data collected for the cart reminder service is used exclusively for this purpose.

You may unsubscribe from cart reminders at any time by sending a message to the controller mentioned above. After unsubscribing, your email address will be promptly removed from our distribution list for this service, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes permitted by law and of which we inform you in this privacy policy.


8) Data Processing for Order Fulfillment

8.1 General

To the extent necessary for contract processing for delivery and payment purposes, we pass on the personal data collected by us pursuant to Art. 6(1)(b) GDPR to the commissioned transport company and the commissioned credit institution.

If we owe you updates for goods with digital elements or for digital products under a corresponding contract, we will process the contact details you provided when placing your order to personally inform you within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR. Your contact details will be used strictly for the purpose of such notifications and will only be processed to the extent necessary for the respective information.

For order processing, we also work with the service provider(s) listed below, who support us in fulfilling contracts concluded with you in whole or in part. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 Disclosure of Personal Data to Shipping Service Providers

  • DHL
    We use the following provider as a transport service:
    DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will forward your email address and/or telephone number to the provider pursuant to Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notifications, provided you have expressly consented to this in the order process. Otherwise, for the purpose of delivery, we only forward the name of the recipient and the delivery address to the provider pursuant to Art. 6(1)(b) GDPR. The disclosure is limited to the extent necessary for the delivery of goods. In such cases, prior coordination of the delivery date or delivery notifications is not possible.

Consent may be withdrawn at any time with future effect from the controller named above or from the provider.

  • Hermes
    We use the following provider as a transport service:
    Hermes Logistik Gruppe Deutschland GmbH, Essener Straße 89, 22419 Hamburg, Germany

We will forward your email address and/or telephone number to the provider pursuant to Art. 6(1)(a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notifications, provided you have expressly consented to this in the order process. Otherwise, for the purpose of delivery, we only forward the name of the recipient and the delivery address to the provider pursuant to Art. 6(1)(b) GDPR. The disclosure is limited to the extent necessary for the delivery of goods. In such cases, prior coordination of the delivery date or delivery notifications is not possible.

Consent may be withdrawn at any time with future effect from the controller named above or from the provider.


8.3 Use of Payment Service Providers

  • Amazon Pay
    This website offers one or more online payment methods from the following provider:
    Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

When selecting a payment method from this provider that requires advance payment (e.g., credit card payment), your payment details provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about your order content will be forwarded to the provider pursuant to Art. 6(1)(b) GDPR. The disclosure is made solely for the purpose of payment processing and only to the extent necessary.

  • Klarna
    This website offers one or more online payment methods from the following provider:
    Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

When selecting a payment method from this provider that requires advance payment (e.g., credit card payment), your payment details provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about your order content will be forwarded to the provider pursuant to Art. 6(1)(b) GDPR. The disclosure is made solely for the purpose of payment processing and only to the extent necessary.

When selecting a payment method where the provider offers advance performance (e.g., invoice purchase, installment payment, or direct debit), you will also be asked during the ordering process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative payment method).

In order to safeguard our legitimate interest in determining our customers’ creditworthiness, this data will be forwarded to the provider for the purpose of a credit check pursuant to Art. 6(1)(f) GDPR. Based on the personal data you provide, as well as other data (such as shopping cart, invoice amount, order history, and payment history), the provider will assess whether the payment method selected can be granted in view of the payment and/or default risk.

For decision-making within the application review, the provider may also use identity and creditworthiness information from the following credit agencies, pursuant to Art. 6(1)(f) GDPR:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). If score values are included in the credit report, they are based on a scientifically recognized mathematical-statistical method. Address data, among other factors, is included in the calculation.

You may object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if necessary for contractual payment processing.

  • PayPal
    This website offers one or more online payment methods from the following provider:
    PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

When selecting a payment method from this provider that requires advance payment, your payment details provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about your order content will be forwarded to the provider pursuant to Art. 6(1)(b) GDPR. The disclosure is made solely for the purpose of payment processing and only to the extent necessary.

When selecting a payment method where we provide advance performance, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, if applicable, data on an alternative payment method).

In order to safeguard our legitimate interest in determining your creditworthiness, this data will be forwarded to the provider for the purpose of a credit check pursuant to Art. 6(1)(f) GDPR. The provider will assess, based on the data you provide and other data (such as shopping cart, invoice amount, order history, and payment history), whether the selected payment method can be granted in view of the payment and/or default risk.

The credit report may contain probability values (so-called score values). If score values are included, they are based on a scientifically recognized mathematical-statistical method, which includes address data among other factors.

You may object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if necessary for contractual payment processing.

  • Sofortüberweisung (Sofort)
    This website offers one or more online payment methods from the following provider:
    Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden

When selecting a payment method from this provider that requires advance payment (e.g., credit card payment), your payment details provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about your order content will be forwarded to the provider pursuant to Art. 6(1)(b) GDPR. The disclosure is made solely for the purpose of payment processing and only to the extent necessary.

9) Web Analytics Services

9.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables us to analyse your use of our website.

By default, when visiting the website, Google Analytics 4 sets cookies, which are small text files placed on your device that collect certain information. This information also includes your IP address, which, however, is shortened by Google to exclude any direct personal identification.

The information is transmitted to and further processed on Google’s servers. Transfers to Google LLC, located in the USA, are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The IP address transmitted by your browser and shortened within the scope of Google Analytics 4 will not be merged with other Google data. Data collected via Google Analytics 4 will be stored for a period of two months and then deleted.

All processing described above, particularly the setting of cookies on your device, will only take place if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 will not be used during your visit to our website. You can withdraw your consent at any time with future effect by disabling this service via the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with Google to ensure the protection of our website visitors’ data and to prohibit unauthorised disclosure to third parties.

Further legal information on Google Analytics 4 can be found at:

Demographic Features
Google Analytics 4 uses the “Demographic features” function to compile statistics regarding the age, gender, and interests of website visitors, based on the analysis of advertising and third-party information. This allows for the identification of target audiences for marketing activities. The collected data cannot be attributed to any specific individual and will be deleted after two months.

Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalised advertising and linked your devices to your Google account, Google — subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR — can analyse your usage behaviour across devices and create database models, including cross-device conversions. We do not receive any personal data from Google, only statistics.

If you wish to stop cross-device analysis, you can disable “Personalised Advertising” in your Google account settings by following these instructions: https://support.google.com/ads/answer/2662922?hl=en
More information on Google Signals is available here: https://support.google.com/analytics/answer/7532985?hl=en

User IDs
As an extension of Google Analytics 4, the “User IDs” function can be used on this website. If you have consented to the use of Google Analytics 4 under Art. 6(1)(a) GDPR, created an account on this website, and logged in across different devices with this account, your activities — including conversions — can be analysed across devices.

For data transfers to the USA, the provider is certified under the EU–US Data Privacy Framework, which ensures compliance with the European data protection level based on an adequacy decision of the European Commission.


9.2 Google Tag Manager

This website uses “Google Tag Manager”, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

Google Tag Manager provides a technical framework for integrating various web applications — including tracking and analytics services — in a unified interface, enabling their configuration, control, and conditional activation. The Tag Manager itself does not store or read any information on user devices, nor does it perform independent data analysis. However, the Tag Manager transmits your IP address to Google upon page load, where it may be stored. Transfers to Google LLC in the USA are also possible.

This processing will only take place if you have given us your explicit consent pursuant to Art. 6(1)(a) GDPR. Without your consent, Google Tag Manager will not be used during your visit. You may withdraw your consent at any time with future effect by disabling this service in the “Cookie Consent Tool” on our website.

We have entered into a data processing agreement with Google to ensure the protection of visitor data and prohibit unauthorised disclosure to third parties.

For data transfers to the USA, the provider is certified under the EU–US Data Privacy Framework.

Further legal information on Google Tag Manager:


10) Website Functionalities

10.1 Login With Amazon

We provide a single sign-on (SSO) feature on our website from:
Amazon EU S.à r.l., 38 avenue John F. Kennedy, L-1855 Luxembourg
Data may also be transferred to: Amazon.com Inc., USA

If you have an account with the provider, you can log in with those credentials to create or register a user account on our website.

When you visit this page, a direct connection between your browser and the provider’s servers may be established via this login function, even if you do not have an account or are not logged in. The provider is thereby informed that you have visited our site. This information (including your IP address) is transmitted directly from your browser to the provider and may be stored. It is not used to personally identify you and is not shared with third parties.

These data processing activities are carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in providing a user-friendly and interactive online presence.

If you click the login button to register on our website using your account data with the provider, the provider will transmit only those general and publicly accessible account details (user ID, name, address, email, age, gender) that you have explicitly authorised for sharing, pursuant to Art. 6(1)(a) GDPR.

We store and use the data provided by the provider to set up your user account with the necessary details (salutation, first name, surname, address, country, email, date of birth), insofar as you have released them to the provider. Conversely, with your consent, data from us (e.g. your browsing or purchasing behaviour) may be transferred to your provider account.

You may withdraw your consent at any time with future effect.

For data transfers to the USA, the provider is certified under the EU–US Data Privacy Framework.


10.2 ShopVote Graphics

To display external customer reviews and/or an externally awarded quality seal, we integrate graphical elements from:
Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

When you visit a page containing such elements, your browser establishes a direct connection to the provider’s servers to load the content correctly. Certain browser information, including your IP address, is transmitted to the provider.

If personal data is processed in this context, it is done pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in the optimal marketing of our offers and an appealing website design.


10.3 Google Web Fonts

This site uses web fonts for uniform typeface presentation from:
Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transferred to: Google LLC, USA

When you visit a page, your browser loads the required web fonts into its cache to display text correctly and establishes a direct connection to the provider’s servers, transmitting certain browser information, including your IP address.

This processing only takes place if you have provided your explicit consent under Art. 6(1)(a) GDPR. You can withdraw your consent at any time with future effect by disabling this service via the “Cookie Consent Tool” on our website. If your browser does not support web fonts, a default font from your computer will be used.

For transfers to the USA, the provider is certified under the EU–US Data Privacy Framework.

Google’s privacy policy: https://business.safety.google/intl/en/privacy/


11) Tools and Miscellaneous

Cookie Consent Tool
This website uses a “Cookie Consent Tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The tool is displayed to users upon accessing the site as an interactive interface, where consent can be given for specific cookies/services by ticking a box. Consent-dependent cookies/services are only loaded when the respective user provides consent.

The tool sets technically necessary cookies to store your preferences. Personal data is generally not processed.

If, in individual cases, personal data (such as an IP address) is processed for the storage, assignment, or logging of cookie settings, this is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in lawful, user-specific, and user-friendly consent management, and thus in the legally compliant design of our website. The additional legal basis is Art. 6(1)(c) GDPR, as we are legally required to obtain consent for non-essential cookies.

Where necessary, we have entered into a data processing agreement with the provider to ensure the protection of visitor data and prohibit unauthorised disclosure to third parties.

Further information about the operator and the tool’s settings can be found directly in the corresponding interface on our website.


12) Data Subject Rights

12.1

Under applicable data protection law, you have the following rights regarding your personal data:

  • Right of access (Art. 15 GDPR)

  • Right to rectification (Art. 16 GDPR)

  • Right to erasure (Art. 17 GDPR)

  • Right to restriction of processing (Art. 18 GDPR)

  • Right to notification (Art. 19 GDPR)

  • Right to data portability (Art. 20 GDPR)

  • Right to withdraw consent (Art. 7(3) GDPR)

  • Right to lodge a complaint (Art. 77 GDPR)

12.2 Right to Object

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS THAT OUTWEIGH YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING.

IF YOU EXERCISE THIS RIGHT TO OBJECT, WE WILL CEASE PROCESSING YOUR DATA FOR DIRECT MARKETING PURPOSES.


13) Duration of Storage of Personal Data

The storage period for personal data is determined by the applicable legal basis, the processing purpose, and — if relevant — statutory retention periods (e.g. commercial or tax-related retention obligations).

Where processing is based on your explicit consent under Art. 6(1)(a) GDPR, the data will be stored until you withdraw your consent.

Where statutory retention periods apply for data processed under Art. 6(1)(b) GDPR, such data will be routinely deleted after the retention period expires, unless it is still necessary for contract performance or initiation, or we have a legitimate interest in continued storage.

Where processing is based on Art. 6(1)(f) GDPR, data will be stored until you exercise your right to object under Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

Where processing is for direct marketing purposes under Art. 6(1)(f) GDPR, the data will be stored until you object under Art. 21(2) GDPR.

Unless otherwise stated in this policy, personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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